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Consumer behavior women and shopping /

What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract an...

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Bibliographic Details
Main Author: Huddleston, Patricia.
Other Authors: Minahan, Stella.
Format: Electronic eBook
Language:English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.
Edition:1st ed.
Series:Consumer behavior collection.
Subjects:
Women consumers > United States > Psychology.
Shopping > Social aspects > United States.
Consumer behavior > United States.
Women
Shopping
Consumer socialization
Social shopping
Experiential shopping
Hedonic
Utilitarian
Shopping malls
Mothers and daughters
Electronic books.
Online Access:Click to View
Description
Summary:What does shopping mean to American women? This question is the focus of our book. We profile the American woman and examine how life has changed since her grandmother was young. Women have many choices about when and where to shop; thus retailers need to understand her needs and wants to attract and maintain her business.
Physical Description:1 electronic text (132 p.) : digital file.
Also available in print.
Format:Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Bibliography:Includes bibliographical references (p. 113-128) and index.
ISBN:9781606491683 (electronic bk.)
Access:Access restricted to authorized users and institutions.

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