Fundamentals of writing for marketing and public relations a step-by-step guide for quick and effective results /
This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachab...
| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2010.
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| Edition: | 1st ed. |
| Series: | Corporate communication collection,
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- List of illustrations
- Acknowledgments
- 1. Basic writing guidelines
- 2. Writing news releases
- 3. Writing newsletters
- 4. Writing brochures
- 5. Writing web copy
- 6. Writing for social media: blogs and microblogs
- 7. Media kits
- Notes
- References
- Index.