Brand anarchy managing corporate reputation /

Bibliographic Details
Main Author: Earl, Steve.
Corporate Author: ProQuest (Firm)
Other Authors: Waddington, Stephen.
Format: Electronic eBook
Language:English
Published: London : Bloomsbury Pub., 2012.
Subjects:
Online Access:Click to View
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035 |a (MiAaPQ)EBC863153 
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035 |a (OCoLC)782877294 
040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a HD69.B7  |b E27 2012 
100 1 |a Earl, Steve. 
245 1 0 |a Brand anarchy  |h [electronic resource] :  |b managing corporate reputation /  |c Steve Earl and Stephen Waddington. 
260 |a London :  |b Bloomsbury Pub.,  |c 2012. 
300 |a xvi, 256 p. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Brand name products. 
650 0 |a Product management. 
650 0 |a Corporate image. 
655 4 |a Electronic books. 
700 1 |a Waddington, Stephen. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=863153  |z Click to View