You are the brand

Bibliographic Details
Main Author: Adubato, Steve.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: New Brunswick, NJ : Rutgers University Press, c2011.
Subjects:
Online Access:Click to View
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100 1 |a Adubato, Steve. 
245 1 0 |a You are the brand  |h [electronic resource] /  |c Steve Adubato. 
260 |a New Brunswick, NJ :  |b Rutgers University Press,  |c c2011. 
300 |a xiv, 234 p. 
504 |a Includes bibliographical references. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Branding (Marketing) 
650 0 |a Branding (Marketing)  |v Case studies. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
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