Marketing semiotics signs, strategies, and brand value /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford ; New York :
Oxford University Press,
2012.
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| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | xii, 218 p. : ill. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780191617867 (electronic bk.) |