Sun Tzu and the art of business six strategic principles for managers /
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Oxford University Press,
2012.
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| Edition: | Rev. ed. |
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| Online Access: | Click to View |
Table of Contents:
- Win all without fighting: capturing your market without destroying it
- Avoid strength, attack weakness: striking where they least expect it
- Deception and foreknowledge: maximizing the power of market information
- Speed and preparation: moving swiftly to overcome your competitors
- Shape your opponent: employing strategy to master the competition
- Character-based leadership: providing effective leadership in turbulent times
- Putting the art of business into practice.