Facebook marketing an hour a day /
| Main Author: | |
|---|---|
| Corporate Authors: | , , |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Indianapolis, Ind. :
John Wiley & Sons,
c2012.
|
| Edition: | 2nd ed. |
| Series: | Serious skills.
|
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Internet marketing 1985-2010
- What is Facebook?
- Develop a Facebook strategy and measure success
- Month 1: create the plan and get started
- Month 2: establish corporate presence with pages and groups
- Month 3: create demand with Facebook ads
- Month 4: advanced tactics and campaign integration
- Customized experiences via Facebook applications
- The analytics of Facebook
- Organizational considerations.