Social TV how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /

Bibliographic Details
Main Author: Proulx, Mike.
Corporate Author: ProQuest (Firm)
Other Authors: Shepatin, Stacey.
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, 2012.
Subjects:
Online Access:Click to View
LEADER 01432nam a2200373 a 4500
001 EBC818121
003 MiAaPQ
005 20200520144314.0
006 m o d |
007 cr cn|||||||||
008 120309s2012 njua s 001 0 eng d
020 |z 9781118167465 
020 |a 9781118226339 (electronic bk.) 
035 |a (MiAaPQ)EBC818121 
035 |a (Au-PeEL)EBL818121 
035 |a (CaPaEBR)ebr10531498 
035 |a (CaONFJC)MIL362180 
035 |a (OCoLC)785779944 
040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a PN1992.55  |b .P76 2012 
100 1 |a Proulx, Mike. 
245 1 0 |a Social TV  |h [electronic resource] :  |b how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /  |c Mike Proulx, Stacey Shepatin. 
246 3 |a Social television 
260 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c 2012. 
300 |a xvi, 272 p. :  |b ill. 
500 |a Includes index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Television programs  |x Internet marketing. 
650 0 |a Online social networks. 
650 0 |a Television programs  |x Social aspects. 
655 4 |a Electronic books. 
700 1 |a Shepatin, Stacey. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=818121  |z Click to View