The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms /

"Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy...

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Bibliographic Details
Main Author: Roetzer, Paul, 1978-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley, 2012.
Subjects:
Online Access:Click to View