Description: Bayesian statistics and marketing

Bibliographic Details
Main Author:	Rossi, Peter E. 1955-
Corporate Author:	ProQuest (Firm)
Other Authors:	Allenby, Greg M. 1956-, McCulloch, Robert E.
Format:	Electronic eBook
Language:	English
Published:	Chichester, England : J. Wiley, 2006,c2005.
Edition:	Reprinted with corrections.
Series:	Wiley series in probability and statistics
Subjects:	Bayesian statistical decision theory. Marketing research > Mathematical models. Marketing > Mathematical models. Electronic books.
Online Access:	Click to View

Description
Physical Description:	x, 348 p. : ill.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780470863688 (electronic bk.)