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|z 2011016719
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|z 3110263319
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|z 9783110263312
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|a 9783110263534 (electronic bk.)
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|a eng
|a fre
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4 |
|a Z716.3
|b .M2925 2011
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| 082 |
0 |
4 |
|a 025.04/2
|2 23
|
| 245 |
0 |
0 |
|a Marketing libraries in a Web 2.0 world
|h [electronic resource] /
|c edited by Dinesh Gupta and Rejean Savard.
|
| 260 |
|
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|a Berlin ;
|a New York :
|b De Gruyter Saur,
|c c2011.
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| 300 |
|
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|a xiv, 161 p. :
|b ill.
|
| 490 |
1 |
|
|a IFLA publications,
|x 0344-6891 ;
|v 145
|
| 500 |
|
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|a Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress.
|
| 504 |
|
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|a Includes bibliographical references.
|
| 505 |
0 |
|
|a The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Zumer -- Le marketing des bibliotheques supplante par le web 2.0 : mythe ou realite? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliotheque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliotheque de l'Ecole Superieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz.
|
| 533 |
|
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 546 |
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|a Papers in English and French.
|
| 650 |
|
0 |
|a Libraries
|x Marketing
|v Congresses.
|
| 650 |
|
0 |
|a Online social networks
|x Library applications
|v Congresses.
|
| 650 |
|
0 |
|a Web 2.0
|v Congresses.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Gupta, Dinesh K.
|
| 700 |
1 |
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|a Savard, Rejean,
|d 1950-
|
| 710 |
2 |
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|a International Federation of Library Associations and Institutions.
|b Management and Marketing Section.
|
| 710 |
2 |
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|a ProQuest (Firm)
|
| 830 |
|
0 |
|a IFLA publications ;
|v 145.
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=765945
|z Click to View
|
