Entrepreneurial Marketing : Beyond Professionalism to Creativity, Leadership, and Sustainability /

Bibliographic Details
Main Author: Kotler, Philip, (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Subjects:
Online Access:Click to View
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020 |z 9781119835202  |q (print) 
020 |a 9781119835431  |q (electronic bk.) 
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100 1 |a Kotler, Philip,  |e author. 
245 1 0 |a Entrepreneurial Marketing :  |b Beyond Professionalism to Creativity, Leadership, and Sustainability /  |c Philip Kotler [and three others]. 
264 1 |a Hoboken, New Jersey :  |b John Wiley & Sons, Inc.,  |c [2023] 
264 4 |c Ã2023 
300 |a 1 online resource (xvi, 267 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing  |x Management. 
650 0 |a Organizational change. 
650 0 |a Creative ability in business. 
650 0 |a Decision making. 
650 0 |a Strategic planning. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Kotler, Philip.  |t Entrepreneurial Marketing : Beyond Professionalism to Creativity, Leadership, and Sustainability.  |d Hoboken, New Jersey : John Wiley & Sons, Inc., c2023   |h xvi, 267 pages   |z 9781119835202 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=7211580  |z Click to View