The business of influence reframing marketing and PR for the digital age /

Bibliographic Details
Main Author: Sheldrake, Philip, 1971-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex : Wiley, 2011.
Subjects:
Online Access:Click to View
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100 1 |a Sheldrake, Philip,  |d 1971- 
245 1 4 |a The business of influence  |h [electronic resource] :  |b reframing marketing and PR for the digital age /  |c Philip Sheldrake. 
260 |a Chichester, West Sussex :  |b Wiley,  |c 2011. 
300 |a xxi, 210 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Internet marketing. 
650 0 |a Marketing. 
650 0 |a Public relations. 
650 0 |a Influence (Psychology) 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
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