Luxury marketing and branding /

Bibliographic Details
Main Authors: Guzman, Francisco, (Author), Veloutsou, Cleopatra, (Author), Christodoulides, George, (Author)
Format: eBook
Language:English
Published: Bradford : Emerald Publishing Limited, [2022]
Subjects:
Online Access:Click to View
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020 |a 9781803829500  |q (electronic bk.) 
035 |a (MiAaPQ)EBC6961004 
035 |a (Au-PeEL)EBL6961004 
035 |a (OCoLC)1313879571 
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100 1 |a Guzman, Francisco,  |e author. 
245 1 0 |a Luxury marketing and branding /  |c Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides. 
264 1 |a Bradford :  |b Emerald Publishing Limited,  |c [2022] 
264 4 |c Ã2022 
300 |a 1 online resource (181 pages) 
336 |a text  |b txt  |2 rdacontent 
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588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing  |x Social aspects. 
650 0 |a Branding (Marketing) 
655 4 |a Electronic books. 
700 1 |a Veloutsou, Cleopatra,  |e author. 
700 1 |a Christodoulides, George,  |e author. 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=6961004  |z Click to View