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02948nam a22004453i 4500 |
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MiAaPQ |
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20231204023220.0 |
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231204s2021 xx o ||||0 eng d |
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|a 9781637421529
|q (electronic bk.)
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|z 9781637421512
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|a (MiAaPQ)EBC6800560
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|a HF5415.13
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|a 658.827
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|a Hlavnicka, Peter.
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|a Protecting the Brand :
|b Counterfeiting and Grey Markets.
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|a 1st ed.
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|a New York :
|b Business Expert Press,
|c 2021.
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|c Ã2021.
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| 300 |
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|a 1 online resource (394 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Cover -- Halftitle -- Title -- Copyright -- Description -- Contents -- Testimonials -- Preface -- Acknowledgments -- Chapter 1: Introduction of Intellectual Property -- Chapter 2: What Is a Brand and Why Protect It? -- Chapter 3: Problems Caused by Counterfeit and Grey Market Goods -- Chapter 4: Incidents of Counterfeiting and Grey Marketing in Various Industries -- Chapter 5: Proactive Internal Procedures to Combat Counterfeiting and the Grey Market -- Chapter 6: Trademark Infringement: Diminishing the Value of Brand Equity -- Chapter 7: International Trade Commission and U.S. Customs and Border Protection, the Lanham Act, and the Tariff Act -- Chapter 8: Issues Relating to Websites -- Chapter 9: New Technologies and Alternative Methods to Combat Counterfeiting and Grey Market -- Chapter 10: International Remedies -- About the Authors -- Index -- Adpage -- Backcover.
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|a Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause.
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|a Description based on publisher supplied metadata and other sources.
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|a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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| 650 |
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|a Marketing--Law and legislation.
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| 650 |
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|a Trademarks.
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| 650 |
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|a Branding (Marketing).
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| 655 |
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|a Electronic books.
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| 700 |
1 |
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|a Keats, Anthony.
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| 776 |
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|i Print version:
|a Hlavnicka, Peter
|t Protecting the Brand
|d New York : Business Expert Press,c2021
|z 9781637421512
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| 797 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=6800560
|z Click to View
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