Dead Fish Don't Swim Upstream : Real Life Lessons in Entrepreneurship.

Bibliographic Details
Main Author: Silverberg, Jay J.
Other Authors: McLean, Bruce E.
Format: eBook
Language:English
Published: New York : Business Expert Press, 2021.
Edition:1st ed.
Subjects:
Online Access:Click to View
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250 |a 1st ed. 
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264 4 |c Ã2021. 
300 |a 1 online resource (228 pages) 
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505 0 |a Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Prologue -- Introduction -- Chapter 1: Great Ideas Become Great Businesses -- Chapter 2: Business Planning, Startup Research, and Feasibility -- Chapter 3: Launching a Business Like You Really Mean It -- Chapter 4: Resources and Foundation Building -- Chapter 5: Leadership, and How to Be a Great Business Leader -- Chapter 6: You Need to Learn to Deal With All Sorts of People -- Chapter 7: Money, Investment, and Partnerships -- Chapter 8: Marketing and Market Penetration Strategies That Actually Work -- Chapter 9: Branding Goes Way Beyond a Pretty Logo -- Chapter 10: Sales Are Your Mainstays to Survival and Growth -- Chapter 11: Evolving Your Business: Capitalizing on Growth and Change -- Chapter 12: Operating Your Business -- Chapter 13: Dealmaking in Your Favor -- Chapter 14: Communications, Networking, and Playacting -- Chapter 15: Business Is a Game Best Played to Win -- Chapter 16: Creating Value and Net Worth -- Chapter 17: Exit Strategies: Getting Out With Money in Your Jeans -- Chapter 18: We Are Only Human: Stories From the Trenches -- About the Authors -- Index -- Adpage -- Backcover. 
588 |a Description based on publisher supplied metadata and other sources. 
590 |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.  
650 0 |a Entrepreneurship. 
650 0 |a New business enterprises. 
650 0 |a Success in business. 
655 4 |a Electronic books. 
700 1 |a McLean, Bruce E. 
776 0 8 |i Print version:  |a Silverberg, Jay J.  |t Dead Fish Don't Swim Upstream  |d New York : Business Expert Press,c2021  |z 9781637421574 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=6800559  |z Click to View