Multiply Your Business Value Through Brand and AI.
This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It ca...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
Business Expert Press,
2021.
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| Edition: | 1st ed. |
| Series: | Studien Zum Physik- und Chemielernen Series
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Cover
- Halftitle
- Title
- Copyright
- Dedication
- Description
- Contents
- Preface
- Acknowledgments
- Chapter 1: Current Situation
- Chapter 2: Brand, a Guarantee of Value
- Chapter 3: An Introduction to AI
- Chapter 4: The Caveats of Using AI
- Chapter 5: Using AI to Identify and Get Insights About Customers
- Chapter 6: AI and Brand Development
- Chapter 7: AI and Creativity
- Chapter 8: AI in Customer Engagement
- Chapter 9: Improving the Customer's Brand Experience Using AI
- Chapter 10: The Balance Sheet
- Chapter 11: The Future Landscape
- Chapter 12: Starting the Process
- Bibliography
- About the Author
- Index
- Adpage
- Backcover.