The Branded Supply Chain : A New Perspective in Sustainable Branding.
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Chicago :
EGEA Spa - Bocconi University Press,
2021.
|
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Descrizione
- Biografia
- Frontespizio
- Copyright
- Indice
- Foreword by Ferruccio Ferragamo
- Foreword by Roberto Italia
- Introduction. Why a Branded Supply Chain?
- 1. Branding Sustainability Beyond Green
- 1.1 Behind the scenes of brands
- 1.2 What is sustainability all about?
- 1.3 What is the Branded Supply Chain?
- 2. The Brand. From Promise to Purpose
- 2.1 The evolution of branding
- 2.2 From promise to experience
- 2.3 The brand as purpose
- 2.4 The new paradigm: People-led branding
- Insight. De Beers. Building Forever
- 3. Investors. Investing with Purpose
- 3.1 Why responsible investing
- 3.2 The ESG regulatory framework. An evolving landscape
- 3.3 Integrating ESG into the corporate strategy
- 3.4 The benchmarking challenges
- 3.5 The need for standardization
- 4. The Supply Chain Decoded
- 4.1 The supply chain. An ever-evolving concept
- 4.2 The transformative trends behind supply chains evolution
- 4.3 From risk mitigation to value generation
- 4.4 Supply chain finance (by Emanuela Banfi)
- 5. Models of Supply Chain Governance
- 5.1 Supply chains: From markets to ecosystems
- 5.2 Why are ecosystems the future of supply chains?
- Insight. Li &
- Fung. A supply chain orchestrator and a captive micro eco-system
- Insight. Italian tanneries. A macro eco-system based on sustainable development
- 6. Toward the Age of Transparency
- 6.1 Supply chain transparency defined
- 6.2 Supply chain transparency regulations: From mandatory to voluntary
- 6.3 Voluntary disclosure initiatives in the fashion industry
- 6.4 Blockchain as a technology for supply chain transparency
- Insight. Mutti. Building a transparent supply chain
- 7. The Branded Supply Chain Narrative
- 7.1 Communication in times of scrutiny
- 7.2 The Branded Supply Chain narrative. From "care and check" to proactivism.
- Insight. Davines. Building a branded narrative in beauty
- 8. Salvatore Ferragamo. Sustainable Thinking Along the Supply Chain
- 8.1 A brand with a legacy: Shoemaker of Dreams
- 8.2 The Branded Supply Chain path
- 8.3 The future ahead
- 9. Loro Piana. The Wonderful Journey from Row to Rare
- 9.1 A brand with a purpose: Quality without compromise
- 9.2 The Branded Supply Chain: Select, transform and protect
- 9.3 Storytelling the journey from row to rare
- Afterword by Stefania Lazzaroni
- Bibliography
- About the authors.