Branding and AI : Leveraging Technology to Generate Brand Revenue.
This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools. The text includes cas...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
Business Expert Press,
2021.
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| Edition: | 1st ed. |
| Series: | Studien Zum Physik- und Chemielernen Series
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Cover
- Half-Title
- Title
- Copyright
- Dedication
- Description
- Contents
- Review Quotes
- Preface
- Acknowledgments
- Introduction to Branding and AI
- Chapter 1: Branding 101
- Chapter 2: Brand Awareness
- Chapter 3: Brand to Business
- Chapter 4: Brand ROI
- Chapter 5: Brand Process
- Chapter 6: Brand Champions
- Chapter 7: Guilty Brands
- Chapter 8: Affecting Perception
- Chapter 9: Personal Brand
- Chapter 10: Artificial Intelligence
- Chapter 11: Artificial Behavior
- Chapter 12: AI Limitations
- Chapter 13: AI Versus Humans
- Chapter 14: Future of AI
- Resources and Workbook
- List of Brand Values
- List of Brand Personality
- Workbook
- References
- About the Author
- Index
- Adpage
- Backcover.