Table of Contents: Make It, Don't Fake It :

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Make It, Don't Fake It : Leading with Authenticity for Real Business Success.

Bibliographic Details
Main Author:	Horn, Sabrina.
Format:	eBook
Language:	English
Published:	Oakland : Berrett-Koehler Publishers, Incorporated, 2021.
Edition:	1st ed.
Subjects:	New business enterprises > Management. Women executives. Branding (Marketing). Electronic books.
Online Access:	Click to View

Table of Contents:

Cover
Title Page
Copyright Page
Contents
Dedication
Foreword
Introduction
Chapter One: Some Really Bad Advice
Chapter Two: So, You Want to Start a Company . . .
Chapter Three: Becoming a CEO
Chapter Four: Becoming and Staying an Authentic Brand
Chapter Five: Get Used to Lonely
Chapter Six: Airtight
Chapter Seven: Leader and Loser Both Begin with the Letter L
Chapter Eight: Way Off the Menu
Chapter Nine: The Founder's Curse
Notes
Acknowledgments
Index
About the Author
About Horn Strategy, LLC.