The Chinese e-Merging Market : Digital China and Its Social Media Landscape.
This book is designed to work as a step-by-step guide to the online marketplace environment in China. It provides a detailed overview of the Chinese online market and proposes different strategies available to foreign companies. It contains practical advice, the latest data and relevant links for fu...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
Business Expert Press,
2021.
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| Edition: | 2nd ed. |
| Series: | The Chinese Market Series
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Cover
- Half-Title
- Title
- Copyright
- Dedication
- Description
- Contents
- Introduction
- China's E-Tail Revolution: Why China and Why SellOnline
- Online Consumer Behavior in China
- What Do They Value Most?
- How to Market Your Products and Services Online
- The Big Two: We Chat andSina Weibo
- How to Market on WeChat
- How to Market on Weibo
- Tik Tok: A Newcomer
- The Taobao Phenomenon: Can You Beat the Giant?
- How to Sell Online
- Alternative Solutions
- Payment Methods
- Digital Laws and Regulations in China
- Key Strategies for Different Company Types
- Managing Practical Challenges
- The Future of E-Commerce and Technology in China
- The Future of Chinese Retail
- Post-pandemic China and the 5G Battle
- China Going Global
- Final Thoughts and Recommendations
- 2020 Digital China in Numbers
- Useful Links &
- References
- Bibliography
- About the Author
- Index
- Adpage
- Backcover.