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Entertainment-Education Behind the Scenes : Case Studies for Theory and Practice.

Bibliographic Details
Main Author: Frank, Lauren B.
Other Authors: Falzone, Paul.
Format: eBook
Language:English
Published: Cham : Springer International Publishing AG, 2021.
Edition:1st ed.
Subjects:
Electronic books.
Online Access:Click to View
Table of Contents:
  • Entertainment- Education Behind the Scenes
  • Foreword
  • Acknowledgments
  • Contents
  • List of Figures
  • List of Tables
  • Notes on Contributors
  • Part I: From Then to Now: Historical Perspectives
  • Chapter 1: Introduction: Entertainment-Education Behind the Scenes
  • The Field of Entertainment-Education
  • Changing Media Landscape
  • Current Questions and Challenges
  • What Are the Boundaries of Entertainment-Education, and How Much Do They Need to Focus on Narrative Drama Versus Other Forms of Storytelling?
  • How Do Academic Theories in the Field of Entertainment-Education Relate to Theories of Change That Practitioners Can Apply in the Field?
  • In the New Media Landscape with Multiple Screens, How Can Entertainment-Education Reach Audiences and Keep Them Engaged?
  • What Works and What Doesn't Work in the Field of Entertainment-Education?
  • Behind the Scenes
  • References
  • Chapter 2: Miguel Sabido's Entertainment-Education
  • Theory of the Tone
  • Entertainment-Education Projects
  • Lessons Learned and Best Practices
  • References
  • Chapter 3: The Impact of Social Change Communication: Lessons Learned from Decades of Media Outreach
  • Entertainment-Education and the Sabido Methodology
  • PMC and the Whole Society Strategy
  • Wide Buy-In to the Concept
  • Leveraging Available Resources and Using Proven Methodologies
  • Being Flexible to Adjust Formats, Platforms, and Content
  • Lessons Learned and Best Practices
  • References
  • Chapter 4: Entertainment-Education as Social Justice Activism in the United States: Narrative Strategy in the Participatory Media Era
  • Narrative Strategy in the Participatory Media Age: Evolution and Community of Practice
  • Theoretical Underpinnings and Practices in Entertainment-Based Narrative Strategy
  • National Domestic Workers Alliance and Caring Across Generations
  • Color of Change.
  • Define American
  • Best Practices and Lessons Learned
  • References
  • Chapter 5: A Strange Kind of Marriage: The Challenging Journey of Entertainment-Education Collaboration
  • Introduction
  • Entertainment-Education Collaboration
  • Villa Borghese
  • Different Ways of Thinking
  • Medisch Centrum West (MCW)
  • Fields of Practice
  • EE Media Mapping Model
  • EE in the New Media Landscape
  • SOUND
  • SndBites
  • Mark My Words
  • UP2U
  • Main Kuch Bhi Kar Sakti Hoon Transmedia Series
  • New Partnership Arrangements
  • Lessons Learned and Best Practices
  • References
  • Part II: From Theory to Practice
  • Chapter 6: Transportation into Narrative Worlds
  • How Does Transportation Lead to Change?
  • Reduced Counterarguing
  • Connections with Characters
  • Mental Imagery
  • Emotional Engagement
  • Story Structure/Causality
  • How Is Transportation Measured and Manipulated?
  • What Determines Whether Individuals Will Be Transported?
  • Features of the Story
  • Match Between the Audience and the Story
  • Features of the Audience
  • Ethical Implications of Using Stories
  • Lessons Learned and Best Practices
  • References
  • Chapter 7: The Emotional Flow Hypothesis in Entertainment-Education Narratives: Theory, Empirical Evidence, and Open Questions
  • The Pivotal Role of Emotions in Narrative Persuasion
  • Why Emotional Shifts Are Expected to Increase Engagement and Persuasion
  • Does Empirical Evidence Support the Emotional Flow Hypothesis?
  • Designing a Study of Emotional Shifts in a Tobacco Control Context
  • What We Found
  • Lessons Learned and Best Practices
  • References
  • Chapter 8: Music and Culture in Entertainment-Education
  • Music-Based Communication
  • The Power of Music
  • Celebrity Capital
  • Public Engagement in Music Activities
  • Africa Stop Ebola
  • Music in the Time of COVID-19
  • Lessons Learned and Best Practices
  • References.
  • Chapter 9: Strengthening Integration of Communication Theory into Entertainment-Education Practice: Reflections from the La Peor Novela Case Study
  • UNICEF's Development Agenda and the Role of C4D/SBCC
  • Entertainment-Education in UNICEF
  • La Peor Novela
  • Assessing the Use of Communication Theory in La Peor Novela
  • Extended Elaboration Likelihood Model (EELM) and the Entertainment Overcoming Resistance Model (EORM)
  • Overcoming Reactance Through Character Identification, Transportation, and Sensemaking
  • Lessons Learned and Best Practices
  • References
  • Part III: From Research to Impact
  • Chapter 10: Using Audience Research to Understand and Refine a Radio Drama in Myanmar Tackling Social Cohesion
  • Myanmar's Ethnic and Religious Diversity
  • The Tea Cup Diaries Radio Drama
  • How Research Has Shaped the Drama
  • Audience Research Helped Shape the Premise of the Drama
  • Characters and Plot Development Responded to How Audiences Were Reacting to the Drama
  • Making and Measuring the Impact of the Drama
  • Impact of Tea Cup Diaries
  • Lessons Learned and Best Practices
  • References
  • Chapter 11: Social Norms Theory and Measurement in Entertainment-Education: Insights from Case Studies in Four Countries
  • Social Norms in Entertainment-Education
  • Social Norms Constructs and Theoretical Underpinnings
  • Entertainment-Education Case Studies
  • India
  • Mozambique
  • Bangladesh
  • Zambia
  • Lessons Learned and Best Practices
  • Conduct Rigorous Research, Starting with Formative Research
  • Work in Partnership with Strong Local Researchers
  • Include the Voices of Your Intended Audience Through Participatory Research
  • Use Storytelling for Storytelling
  • Merge Theory and Practice
  • References
  • Chapter 12: In Search of Entertainment-Education's Effects on Attitudes and Behaviors.
  • A Brief Overview of the Entertainment-Education Literature
  • Evaluation and Content Creation
  • Lessons Learned and Best Practices
  • References
  • Chapter 13: When Life Gives You Lemons: What to Do When Something Goes Wrong in Your Carefully Planned Research and How to Avoid Disasters in the First Place
  • Lessons Learned and Best Practices
  • References
  • Chapter 14: Mind the Gap! Confronting the Challenges of Translational Communication Research in Entertainment-Education
  • Entertainment-Education as an Evolving Field
  • History of the Rise of Entertainment-Education
  • Keeping with the Times: Changing Definition of Entertainment-Education
  • Gaps in Exemplary Entertainment-Education Projects
  • Testing Narrative Persuasion in East Los High
  • Nimbly Adapting Fieldwork in Main Kuch Bhi Kar Sakti Hoon
  • Lessons Learned and Best Practices
  • References
  • Part IV: From Concept to Implementation
  • Chapter 15: Entertainment-Education, American Style: Informing and Studying Hollywood's Portrayals of Social Issues
  • Hollywood, Health &amp
  • Society
  • The Emergence of EE in the US
  • The HH&amp
  • S Approach
  • Challenges of Working with US Entertainment Industry
  • Research
  • Case Studies
  • Climate Change
  • Nuclear Threats
  • Transgender Inclusion
  • Immigration
  • Lessons Learned and Best Practices
  • Collaboration over Confrontation
  • Balancing Rigor and Feasibility
  • Entertainment in the COVID and Post-COVID Era
  • References
  • Chapter 16: Challenging the Forcefield: Crafting Entertainment-Education Transmedia Campaigns
  • Case Study: AdhaFULL
  • Critical Media Effects Framework
  • Breaking the Forcefield
  • (Re)Designing the Grant
  • (Re)Imagining the Audience
  • Planning, Planning, Planning
  • Adapting on the Go
  • The Forcefield Pushes Back
  • Lessons Learned and Best Practices
  • References.
  • Chapter 17: Youth and Entertainment-Education
  • Educational Media for Youth
  • Theorizing of Behavioral Change
  • Knowledge of the Audience and Intended Concepts Through Formative Research
  • Summative Evaluation
  • Moving from Traditional Media to New Media
  • Lessons Learned and Best Practices
  • References
  • Chapter 18: How to Make a Living Legend: Bibliobandido as Literacy Movement Building
  • Believing "As If"
  • Subversive Play, the Logic of Rituals, the Carnivalesque
  • Assets-Based, Invitational Entertainment-Education
  • A Note on the Artist's Relationship with the Community
  • Lessons Learned and Best Practices
  • Involving Local Leaders
  • Stakeholders' Ongoing Involvement
  • Authentic Youth Voice and Leadership
  • Avoid Coddling, Embrace Grit
  • Porous Authorial Structure and Mutable Roles
  • Building Others' Creative Leadership Capacity + Coda
  • References
  • Chapter 19: When Your Audience Is Your Channel: Facebook for Behavior Change
  • It's About the Community, Not the Company
  • The Audience Is Your Channel
  • The Power of Sharing
  • Facebook as a Research Tool
  • Black Dog Case Study
  • Best Practices and Lessons Learned
  • References
  • Chapter 20: Last Mile Media: A How-To Guide
  • Define Your Change
  • Get Your Boots Dusty
  • Plan Distribution Before You Produce
  • Hack the Media
  • "Entertainment" Is the First E
  • Leverage Commercial Competition
  • Research, Research, Research (Up to a Point)
  • Lessons Learned and Best Practices
  • References
  • Chapter 21: Epilogue: The Next Reel for Entertainment-Education
  • Lessons Learned and Best Practices
  • Media Channels and Distribution
  • Research
  • Theory
  • Message Design
  • Relationship Building
  • Growing the Entertainment-Education Field
  • Parting Thoughts from This Moment
  • References
  • Index.

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