The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing /

Bibliographic Details
Main Authors: Venkatesan, Rajkumar, (Author), Lecinski, Jim, (Author)
Format: eBook
Language:English
Published: Stanford, California : Stanford Business Books, [2021]
Subjects:
Online Access:Click to View
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020 |a 9781503628045  |q (electronic bk.) 
035 |a (MiAaPQ)EBC6513545 
035 |a (Au-PeEL)EBL6513545 
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100 1 |a Venkatesan, Rajkumar,  |e author. 
245 1 4 |a The AI marketing canvas :  |b a five-stage road map to implementing artificial intelligence in marketing /  |c Rajkumar Venkatesan & Jim Lecinski. 
264 1 |a Stanford, California :  |b Stanford Business Books,  |c [2021] 
264 4 |c 2021 
300 |a 1 online resource (269 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references (pages [211]-234) and index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Artificial intelligence  |x Marketing applications. 
655 4 |a Electronic books. 
700 1 |a Lecinski, Jim,  |e author. 
776 0 8 |i Print version:  |a Venkatesan, Rajkumar.  |t AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing.  |d Stanford, California : Stanford Business Books, c2021   |h 269 pages   |z 9781503613164   |w (DLC) 2020041771 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=6513545  |z Click to View