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02178nam a2200385 a 4500 |
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EBC647644 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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060725s2006 enkac sb 000 0 eng d |
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|z 2006931606
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|z 9780566086434 (alk. paper)
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|z 0566086433 (alk. paper)
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|a 9781409427605 (electronic bk.)
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|a (MiAaPQ)EBC647644
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|a (Au-PeEL)EBL647644
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|a (CaPaEBR)ebr10438443
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|a (CaONFJC)MIL296349
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|a (OCoLC)700706393
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HD9665.5
|b .U43 2006
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0 |
4 |
|a 615.1068/8
|2 22
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| 100 |
1 |
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|a Umbach, Gunter.
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| 245 |
1 |
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|a Successfully marketing clinical trial results
|h [electronic resource] :
|b winning in the healthcare business /
|c Gunter Umbach.
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| 260 |
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|a Aldershot, England ;
|a Burlington, Vt. :
|b Gower,
|c 2006.
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| 300 |
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|a xiii, 198 p. :
|b col. ill., port.
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| 504 |
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|a Includes bibliographical references (p. [197]-198).
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| 505 |
2 |
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|a Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Drugs
|x Marketing.
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| 650 |
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0 |
|a Drugs
|x Testing.
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| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=647644
|z Click to View
|
