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02663nam a2200409 a 4500 |
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EBC646531 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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cr cn||||||||| |
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091015s2010 nyua sb 001 0 eng d |
| 010 |
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|z 2009043127
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|z 9781848728370 (hardcover : alk. paper)
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|z 1848728379 (hardcover : alk. paper)
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|z 0203863569 (master e-book)
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|a 9780203863565 (electronic bk.)
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|a (MiAaPQ)EBC646531
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|a (Au-PeEL)EBL646531
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|a (CaPaEBR)ebr10452683
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|a (CaONFJC)MIL304522
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| 035 |
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|a (OCoLC)707067595
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| 040 |
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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| 050 |
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4 |
|a HF5415.32
|b .C6536 2010
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| 082 |
0 |
4 |
|a 658.8/342
|2 22
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| 245 |
0 |
4 |
|a The connected customer
|h [electronic resource] :
|b the changing nature of consumer and business markets /
|c edited by Stefan Wuyts ... [et al.].
|
| 260 |
|
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|a New York :
|b Routledge,
|c c2010.
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| 300 |
|
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|a xviii, 353 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and indexes.
|
| 505 |
0 |
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|a Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer.
|
| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Consumer behavior.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Marketing.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Wuyts, Stefan.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=646531
|z Click to View
|
