Net profit how to succeed in digital business /

"Online business can be a goldmine - or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: Convert a brilliant idea into something tha...

Full description

Bibliographic Details
Main Author: Soskin, David, 1954-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: New York : Wiley, 2010.
Subjects:
Online Access:Click to View
Description
Summary:"Online business can be a goldmine - or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: Convert a brilliant idea into something that actually pays Get the funding you need to expand Build a great team of staff and advisers Keep the cash flowing Go global! Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online"--
"Online business is big again. Following the 2002-2003 dot com crash, there was a great deal of scepticism about the exuberance and hype that had led to the crash"--
Physical Description:xxv, 301 p.
Bibliography:Includes bibliographical references and index.
ISBN:9780470971345 (electronic bk.)
9780470971352 (electronic bk.)
9780470973349 (electronic bk.)