Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor /
"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learn...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Wiley,
2011.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- pt. 1. Introduction
- pt. 2. The external analysis.