Branded! how retailers engage consumers with social media and mobility /

Bibliographic Details
Main Author: Brennan, Bernie.
Corporate Author: ProQuest (Firm)
Other Authors: Schafer, Lori.
Format: Electronic eBook
Language:English
Published: Hoboken, NJ : Wiley, 2010.
Series:Wiley and SAS business series.
Subjects:
Online Access:Click to View
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100 1 |a Brennan, Bernie. 
245 1 0 |a Branded!  |h [electronic resource] :  |b how retailers engage consumers with social media and mobility /  |c Bernie Brennan, Lori Schafer. 
260 |a Hoboken, NJ :  |b Wiley,  |c 2010. 
300 |a xx, 264 p. 
490 1 |a Wiley and SAS business series 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Internet marketing. 
650 0 |a Social media  |x Economic aspects. 
650 0 |a Branding (Marketing) 
650 0 |a Online social networks. 
650 0 |a Telemarketing. 
655 4 |a Electronic books. 
700 1 |a Schafer, Lori. 
710 2 |a ProQuest (Firm) 
830 0 |a Wiley and SAS business series. 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=624459  |z Click to View