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02265nam a2200457 a 4500 |
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EBC616417 |
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MiAaPQ |
| 005 |
20200520144314.0 |
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m o d | |
| 007 |
cr cn||||||||| |
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060518s2010 mdua sb 001 0 eng d |
| 010 |
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|z 2006016643
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| 020 |
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|z 0742541363 (cloth : alk. paper)
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| 020 |
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|z 0742541371 (pbk. : alk. paper)
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| 020 |
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|z 9780742541368 (cloth : alk. paper)
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| 020 |
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|z 9780742541375 (pbk. : alk. paper)
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| 020 |
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|z 9781442203358 (pbk. : alk. paper)
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| 020 |
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|a 9781442203365 (electronic bk.)
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| 035 |
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|a (MiAaPQ)EBC616417
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| 035 |
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|a (Au-PeEL)EBL616417
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| 035 |
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|a (CaPaEBR)ebr10404812
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| 035 |
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|a (CaONFJC)MIL271376
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| 035 |
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|a (OCoLC)671498598
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| 040 |
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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| 050 |
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4 |
|a HF5823
|b .B454 2010
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| 082 |
0 |
4 |
|a 659.1
|2 22
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| 100 |
1 |
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|a Berman, Margo,
|d 1947-
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| 245 |
1 |
0 |
|a Street-smart advertising
|h [electronic resource] :
|b how to win the battle of the buzz /
|c Margo Berman.
|
| 260 |
|
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|a Lanham, Md. :
|b Rowman & Littlefield Publishers,
|c 2010.
|
| 300 |
|
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|a xii, 244 p. :
|b ill.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
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0 |
|a Commercial art.
|
| 650 |
|
0 |
|a Graphic design (Typography)
|
| 650 |
|
0 |
|a Advertising media planning.
|
| 650 |
|
0 |
|a Creation (Literary, artistic, etc.)
|
| 655 |
|
4 |
|a Electronic books.
|
| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=616417
|z Click to View
|
