Brand NFL making and selling America's favorite sport /

Bibliographic Details
Main Author: Oriard, Michael.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Chapel Hill, N.C. : University of North Carolina Press, 2007.
Subjects:
Online Access:Click to View
Description
Physical Description:332 p.
Bibliography:Includes bibliographical references and index.
ISBN:9780807899656 (electronic bk.)