Cover Image

Changing the game : my career in collegiate sports marketing /

Bibliographic Details
Main Author: Host, Jim, 1937- (Author)
Other Authors: Moyen, Eric A., 1974- (Contributor)
Format: eBook
Language:English
Published: Lexington, Kentucky : University Press of Kentucky, [2020]
Subjects:
Host, Jim, > 1937-
Sports > United States > Marketing.
Radio broadcasting of sports > United States.
Television broadcasting of sports > United States.
College sports > Economic aspects > United States.
Electronic books.
Online Access:Click to View
Description
Item Description:Includes index.
Physical Description:1 online resource (297 pages)
ISBN:9780813179575 (e-book)

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