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|a 331.8709485
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|a Jansson, Jenny.
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|a Trade Unions on YouTube :
|b Online Revitalization in Sweden.
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|a 1st ed.
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|a Cham :
|b Springer International Publishing AG,
|c 2019.
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|c Ã2019.
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|a 1 online resource (170 pages)
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|a text
|b txt
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|2 rdamedia
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|a online resource
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|a Intro -- Acknowledgements -- Contents -- List of Figures -- List of Tables -- Chapter 1 Introduction -- Abstract -- 1.1 Why Focus on Trade Union Revitalization via Social Media? -- 1.2 Why Focus on YouTube? -- 1.3 Why Focus on Trade Unions in Sweden? -- 1.4 The Argument-Audiences, Messages and Self-Image Across Unions -- 1.5 Data Collection, Coding and Analysis Methods -- 1.6 Outline of the Book -- References -- Chapter 2 Audiences: Who Do Unions Target? -- Abstract -- 2.1 Targeting Members and Potential Members of Swedish Trade Unions -- 2.2 Swedish Trade Unions and Audiences -- 2.3 Targets in the Large N Dataset: Method and Findings -- 2.4 Findings in the Large N Dataset -- 2.5 Targets in the Small N Dataset -- 2.6 Conclusion -- References -- Chapter 3 Messages: Political Action-Agenda-Setting, Elections and Protests -- Abstract -- 3.1 Unions' Political Activism and Expected Variations in Sweden -- 3.2 Political Messages in the Large N Sample: Method and Findings -- 3.3 Comparing Unions in the Large N Sample -- 3.3.1 Election Campaigns: All About Timing? -- 3.4 Political Activism in the Small N Sample: Method and Findings -- 3.5 Trade Unions' Political Engagement on YouTube -- References -- Chapter 4 Self-Images on YouTube -- Abstract -- 4.1 Self-Images: A Theoretical Framework -- 4.2 Revitalization Dimensions of Self-Images -- 4.3 Selection of Cases -- 4.4 Exclusive Collectivism: The LO Unions -- 4.5 Inclusive Individualism: The TCO Unions -- 4.6 Professions Above All? The Saco Unions -- 4.7 Conclusions -- References -- Chapter 5 Trade Unions on YouTube: Conclusions -- Abstract -- 5.1 Examining YouTube: What Can Be Inferred from Metadata? -- 5.2 For the Future -- References -- Appendix -- Appendix: YouTube Metadata -- The Collection of YouTube Metadata -- Coding the Large-N Data.
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|a Coding the Small-N Sample of Videos (Small-N Dataset) -- In-Depth Qualitative Analysis of Videos -- Additional Tables -- References -- Index.
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| 588 |
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|a Description based on publisher supplied metadata and other sources.
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|a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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|a Electronic books.
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|a Uba, Katrin.
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|i Print version:
|a Jansson, Jenny
|t Trade Unions on YouTube
|d Cham : Springer International Publishing AG,c2019
|z 9783030249137
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| 797 |
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|a ProQuest (Firm)
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| 856 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=5927928
|z Click to View
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