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Success Is Easy : Shameless, No-nonsense Strategies to Win in Business.

People want the freedom of running their own business, but often they lack the skills to become and remain successful. We know this because more than half a million businesses start up every month yet only 78% of them will survive their first 5 years. Success Is Easy delivers actionable strategies a...

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Bibliographic Details
Main Author: Allen, Debbie.
Other Authors: Hayzlett, Jeffrey.
Format: eBook
Language:English
Published: Irvine, CA : Entrepreneur Press, 2019.
Subjects:
Electronic books.
Online Access:Click to View
Table of Contents:
  • Cover
  • Title Page
  • Copyright
  • Contents
  • Foreword
  • Introduction
  • Discover That Success Is Not Just Possible-It's Easy!
  • How to Use This Book
  • Part I: Reality-Stretching Success Secrets
  • Chapter 1: Success Is Easy … with a New Reality
  • Creating a Success-Driven Mindset
  • Win in Business with Belief Shifts
  • Successful People Make It Look Easy
  • Seven Strengths and Habits That Successful People Possess
  • The Number-One Problem That Doesn't Guarantee Success
  • The Word "Success" Holds Power
  • Decide to Choose from This Day Forward
  • Choose Success or Failure
  • Success Is Easy Reality Check
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Chapter 2: Success Is Easy … with Definition
  • Forget About Fear and Get Back into the Winner's Circle
  • Prepare to Win
  • Define What Success Means
  • What Do You Want to Be When You Grow Up?
  • Three Steps to Define Success
  • Get Out of Your Own Way
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Chapter 3: Success Is Easy … with the Right Mindset
  • Say No to F.E.A.R
  • Quit Stopping the Flow of Success
  • Don't Tolerate Excuses!
  • Level Up Your Mindset for Success
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Chapter 4: Success Is Easy … when Failures Turn into Lessons
  • Embrace Failure and Dysfunction
  • Invest in Winning from the Start
  • Focus on Course Correction
  • Become a Lifelong Student of Failure
  • Lessons I Learned from One of My Biggest Failures
  • Not All Failures Are as Dramatic as They Appear
  • Be Willing to Do Things You Don't Want to Do
  • Practice Overcoming Failure with the Best-Case and Worst-Case Scenarios
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Part II: Shameless Self-Promotion and Strategic Marketing
  • Chapter 5: Success Is Easy … with Shameless Self-Promotion.
  • If You Don't Believe in Yourself, No One Else Will
  • Resenting Self-Promotion Will Sabotage Your Success
  • Ineffective Self-Promotion vs. Effective Self-Promotion
  • Become Shamelessly Sold on Yourself
  • You Cannot Not Market
  • Learn to Never Give Up
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Chapter 6: Success Is Easy … with "Your ASK in Gear"
  • Ask For What Others Won't
  • Asking For Help Cultivates Success
  • Gain Instant Recognition with the Ask
  • Ask for More Business
  • Ask for the Sale
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Chapter 7: Success Is Easy … with the Right Mix of Skills and Traits
  • Success Requires Patience
  • Seven Powerful Success-Building Characteristics
  • Successful People Think Differently
  • Ten Simple Ways to Improve Your People Skills
  • Create More Positive Vibrations
  • True Success Begins by Giving Back
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Chapter 8: Success Is Easy … with a Strong Marketing Foundation
  • Marketing Is Like Fishing
  • Brand Message Consistency
  • Develop a Solid Brand Promise
  • See Your Marketing Foundation from a Clearer Viewpoint
  • Seven Insights to Help Build a Strong Marketing Foundation
  • Build an Effective Marketing Strategy
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Part III: Proven Success Principles to Win in Business
  • Chapter 9: Success Is Easy … with Vision and Direction
  • Seeing Is Believing
  • Focus on the Big Picture
  • Set Your Intention
  • Listen to Your Inner Promptings
  • The "How" Is None of Your Business
  • Put Your Big Vision into Action
  • Affirmations and Emotion Add Motivation to Your Vision
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Chapter 10: Success Is Easy … with Focus on Business Basics
  • Focus on What Works for Easy Success
  • Avoid the Squirrel Syndrome.
  • Pick a Path and Focus on the Future
  • Focus on Activities That Create Results
  • Mindful Multitasking
  • Focus on Developing One Big Project at a Time
  • Focus on Your Motivation and Decisions
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Chapter 11: Success Is Easy … with Set Goals
  • What Motivates You to Achieve Your Goals?
  • People Who Set Goals Are More Successful
  • Make a Firm Commitment to Your Goals
  • Break Big Goals into Small Ones
  • Take Consistent Action Steps Every Day
  • Define Your Goals with Clarity and Mission
  • Don't Ignore Obstacles and Challenges
  • Develop a Strategic Goal-Setting Plan
  • Strategic Planning Is Critical to Success
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Chapter 12: Success Is Easy … with Strategic Action
  • Action Is the Key to Getting Things Done
  • Action Is the Secret to Manifesting the Life You Want
  • An Action Plan Keeps You in Motion
  • Prioritize Actions and Build Your Business
  • Avoid Perfectionism
  • Feeling Stuck Makes You Feel Overwhelmed
  • Build Your Bold-Action Momentum
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Chapter 13: Success Is Easy … with Calculated Risks
  • What Stops People from Taking Risks
  • Playing It Safe Is a Silent Killer of Success
  • Analyze Your Risk
  • Taking a Calculated Risk vs. a Crazy Risk
  • Evaluate Your Risk/Reward Ratio
  • Say "Yes" Only to Risks Worth Taking!
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Part IV: Commitment to Excellence and Growth
  • Chapter 14: Success Is Easy … with a Plan for Growth
  • Achieve Your Growth Potential with Accountability
  • Decide if You're a Business Owner or an Entrepreneur
  • Planning Your Way to Growth
  • The Five Defining Stages of Business Growth
  • Develop Systems for Consistent Growth
  • Shameless, No-Nonsense Action Steps and Affirmation.
  • Chapter 15: Success Is Easy … with Change and Reinvention
  • Playing to Win Instead of Playing Not to Lose
  • Expand Your Level of Awareness to Change
  • Change Can Become a Force for Good
  • Success Itself Fosters Change
  • Change Overcomes Fear
  • Harness Change to Reinvent Yourself
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Chapter 16: Success Is Easy … with Good Decision-Making Skills
  • Make Decisions Faster and Better
  • How to Get Unstuck
  • Don't Take Advice from Chronic Advice Givers
  • Sometimes You Just Have to Trust Your Intuition
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Chapter 17: Success Is Easy … with Persistence and Commitment
  • Regain Power Over Obstacles
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Part V: Stepping Up to a Higher Level of Success
  • Chapter 18: Success Is Easy … as a Lifelong Learner
  • Commit to Expanding Your Areas of Expertise
  • Improve Your Quality of Life Through Learning
  • The Lifelong Learner Mindset
  • Implementing the Lessons Life Teaches You
  • Shared Thinking Can Expand Your Mindset
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Chapter 19: Success Is Easy … as You Master the Art of Influence
  • Do What You Love and You'll Influence the World
  • Make It Your Mission to Influence Others
  • Build a Better Business Model
  • Learn to Develop Charisma
  • You're Never Too Old to Influence the World
  • You Have an Authority Figure Within You
  • Shameless, No-Nonsense Action Steps and Affirmation
  • Chapter 20: Success Is Easy … as You Master in Sales and Marketing
  • Sales and Marketing Go Hand in Hand
  • Good Sales People Become Good Marketers
  • Good Marketers Become Good Salespeople
  • Master the Influence of Sales
  • Master the Influence of Marketing
  • Persuading Others Is a Powerful Skill
  • Shameless, No-Nonsense Action Steps and Affirmation.
  • Chapter 21: Success Is Easy … when You Deliver WOW Moments
  • Will Customers Respect You in the Morning?
  • To Gain Loyalty, You Need to WOW Your Customers
  • Do What You Say You Will Do, Without Exception
  • Admit Mistakes and Fix Problems When Things Go Wrong
  • Customer Service Goes Far Beyond Satisfying Customers
  • Gain Respect from Customers with Feedback
  • If Customers Are Not a Good Fit: Bless and Release!
  • Make It Easy to Gain Testimonials from Great Customers
  • Always Follow Up and Follow Through
  • Follow-Up and Follow-Through Strengthens Connections
  • Shameless, No-Nonsense Action Steps and Affirmation
  • The Final Word: Be Brave Enough to Define Your Own Success
  • Resources
  • Acknowledgments
  • About the Author
  • Index
  • Million Dollar Habits: Proven Power Practices to Double &amp
  • Triple Your Income
  • Cover
  • Copyright
  • Introduction: You Are What You Do
  • Chapter 1: Where Your Habits Begin
  • Contents.

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