Choice-based conjoint analysis models and designs /

Bibliographic Details
Main Author: Raghavarao, Damaraju.
Corporate Author: ProQuest (Firm)
Other Authors: Wiley, James B., Chitturi, Pallavi.
Format: Electronic eBook
Language:English
Published: Boca Raton, Fla. : CRC Press, c2011.
Subjects:
Online Access:Click to View
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100 1 |a Raghavarao, Damaraju. 
245 1 0 |a Choice-based conjoint analysis  |h [electronic resource] :  |b models and designs /  |c Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi. 
260 |a Boca Raton, Fla. :  |b CRC Press,  |c c2011. 
300 |a xi, 180 p. :  |b ill. 
504 |a Includes bibliographical references (p. 171-176) and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Conjoint analysis (Marketing) 
650 0 |a Consumers' preferences. 
655 4 |a Electronic books. 
700 1 |a Wiley, James B. 
700 1 |a Chitturi, Pallavi. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=566060  |z Click to View