Building a housewife's paradise gender, politics, and American grocery stores in the twentieth century /

Bibliographic Details
Main Author: Deutsch, Tracey.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Chapel Hill : University of North Carolina Press, c2010.
Subjects:
Online Access:Click to View
Table of Contents:
  • Women and the social politics of food procurement
  • Small stores, big business: the rise of chain store groceries, 1914-1933
  • The changing politics of mass consumption, 1910-1940
  • Moments of rebellion: the consumer movement and consumer cooperatives, 1930-1950
  • Grocery stores trade up: the politics of supermarkets and the making of a mass market, 1930-1945
  • Winning the home front: gender and grocery stores during World War II
  • Babes in consumerland: supermarkets, hardware stores, and the politics of postwar mass retail.