Authentic marketing : how to capture hearts and minds through the power of purpose /

Bibliographic Details
Main Author: Weber, Larry, (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2019.
Subjects:
Online Access:Click to View
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100 1 |a Weber, Larry,  |e author. 
245 1 0 |a Authentic marketing :  |b how to capture hearts and minds through the power of purpose /  |c Larry Weber. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c 2019. 
300 |a 1 online resource (255 pages) 
336 |a text  |b txt  |2 rdacontent 
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504 |a Includes bibliographical references and index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing  |x Moral and ethical aspects. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Weber, Larry.  |t Authentic marketing : how to capture hearts and minds through the power of purpose.  |d Hoboken, New Jersey : Wiley, 2019   |h 255 pages   |z 9781119513759   |w (DLC) 2018059372 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=5630275  |z Click to View