New technologies and branding /

Bibliographic Details
Main Authors: Sachetti, Philippe, (Author), Zuppinger, Thibaud, (Author)
Format: eBook
Language:English
Published: London, England ; Hoboken, New Jersey : ISTE : Wiley, 2018.
Series:Innovation, entrepreneurship, management series. Innovation and technology set ; Volume 4.
Subjects:
Online Access:Click to View
Description
Physical Description:1 online resource (219 pages) : illustrations (some color).
Bibliography:Includes bibliographical references and index.
ISBN:9781119510550 (e-book)