Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics.
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Linköping :
Linkopings Universitet,
2018.
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| Edition: | 1st ed. |
| Series: | Linköping Studies in Arts and Sciences Series
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Intro
- A note on the cover
- Abstract
- Sammanfattning
- Acknowledgements
- Table of Contents
- List of constituent papers and co-author statement
- Introduction
- Market research at a glance
- Previous Investigation into Market Research as Knowledge Making
- Theoretical Framework
- Methods and Engagement: ESOMAR, Norna and ResearchingResearchers
- Article Summaries
- Discussion of the Articles and Beyond
- Concluding Remarks and Further Research
- Appendix
- References
- Papers.