M-powering marketing in a mobile world /
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming envi...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
New York, New York :
Business Expert Press,
2018.
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| Series: | Digital and social media marketing and advertising collection.
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- 1. The global mobile multiplier effect
- 2. Mobile strategy
- 3. Mobile in retailing
- 4. Transforming marketing with mobile data
- 5. Mobile and policy issues
- Epilogue: Back to the future
- Bibliography
- Index.