Social media metrics how to measure and optimize your marketing investment /

Bibliographic Details
Main Author: Sterne, Jim, 1955-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley, c2010.
Subjects:
Online Access:Click to View
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100 1 |a Sterne, Jim,  |d 1955- 
245 1 0 |a Social media metrics  |h [electronic resource] :  |b how to measure and optimize your marketing investment /  |c Jim Sterne. 
260 |a Hoboken, N.J. :  |b Wiley,  |c c2010. 
300 |a xxxi, 240 p. 
500 |a Includes index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Internet marketing. 
650 0 |a Social media  |x Economic aspects. 
650 0 |a Marketing research. 
650 0 |a Online social networks  |x Economic aspects. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=510225  |z Click to View