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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /

Bibliographic Details
Main Author: Scott, David Meerman, (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2017.
Edition:Sixth edition.
Subjects:
Internet marketing.
Internet in public relations.
Electronic books.
Online Access:Click to View
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100 1 |a Scott, David Meerman,  |e author. 
245 1 4 |a The new rules of marketing & PR :  |b how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /  |c David Meerman Scott. 
246 3 |a New rules of marketing and PR 
250 |a Sixth edition. 
264 1 |a Hoboken, New Jersey :  |b Wiley,  |c 2017. 
264 4 |c 2017 
300 |a 1 online resource (427 pages) :  |b illustrations 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
500 |a Includes index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Internet marketing. 
650 0 |a Internet in public relations. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Scott, David Meerman.  |t New rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly.  |b Sixth edition.  |d Hoboken, New Jersey : Wiley, c2017   |h xxi, 426 pages   |z 9781119362418   |w 2017019099 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=4915575  |z Click to View 

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