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Marketing essentials for independent lodgings /

Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics,...

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Bibliographic Details
Main Authors: Lanier, Pamela, (Author), Lanier, Marie, (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2017.
Edition:First edition.
Series:Tourism and hospitality management collection.
Subjects:
Bed and breakfast accommodations > Marketing.
Hotels > Marketing.
marketing
bed & breakfast
boutique hotel
ecotourism
guesthouse
inn
lodge
lodging
OTA
print marketing
public relations
social media
travel agent
Electronic books.
Online Access:Click to View
Table of Contents:
  • Part I. Marketing and pricing basics
  • 1. First impressions: hospitality
  • 2. Total media marketing
  • 3. Marketing your passions
  • 4. Setting a price
  • 5. Demographics make a difference
  • 6. Increase sustainability, increase appeal
  • 7. Working with associations and travel agents
  • 8. Mastering public relations
  • 9. Guest communications: a bird in hand
  • Part II. Web-based marketing
  • 10. Website fundamentals for innkeepers
  • 11. Your social media presence
  • 12. SEO (search engine optimization)
  • 13. Tips and tricks for staying on top of your content
  • 14. The rating game: leveraging consumer reviews
  • 15. Online travel agents (OTAs)
  • Appendix. Five-month detailed marketing plan
  • Case study. Bass and Baskets: an innkeeper's passions
  • Appendix 1. Putting heads in country beds
  • Appendix 2. List of possible marketing initiatives
  • Appendix 3. Top tips from successful properties
  • Author biographies
  • List of contributors
  • Index.

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