Data-driven marketing the 15 metrics everyone in marketing should know /

Bibliographic Details
Main Author: Jeffery, Mark, 1965-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley, c2010.
Subjects:
Online Access:Click to View
Description
Physical Description:xxi, 298 p.