Angewandte Marketinganalyse : Praxisbezogene Konzepte und Methoden zur betrieblichen Entscheidungsunterstutzung /

Bibliographic Details
Main Authors: Grunwald, Guido, (Author), Hempelmann, Bernd, (Author)
Format: eBook
Language:German
Published: Berlin, [Germany] ; Boston, [Massachusetts] : De Gruyter Oldenbourg, 2017.
Subjects:
Online Access:Click to View
Description
Physical Description:1 online resource (448 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9783110439892
9783110439908