A profile of the United States toy industry : serious fun /
The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. The broad and diverse market is constantly changing, with more than 40 p...
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| Format: | eBook |
| Language: | English |
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New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2017.
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| Edition: | Second edition. |
| Series: | Industry profiles collection.
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- 1. A brief history of the U.S. toy industry
- 2. The toy industry by size and category
- 3. Product still rules
- 4. Buying and selling
- 5. Creating desire: licensing, advertising, and marketing
- 6. The money game: the financial realities of the toy industry
- 7. So you still want to play?
- Epilogue: play it forward: forecasting the future
- Bibliography
- Index.