Marketing 4.0 : moving from traditional to digital /

Bibliographic Details
Main Authors: Kotler, Philip, (Author), Kartajaya, Hermawan, 1947- (Author), Setiawan, Iwan, (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2017.
Subjects:
Online Access:Click to View
Description
Item Description:Includes index.
Physical Description:1 online resource (142 pages) : illustrations (some color)
ISBN:9781119341147