Multi-channel marketing, branding and retail design : new challenges and opportunities /

Bibliographic Details
Other Authors: Mcintyre, Charles, (Editor), Melewar, T. C., (Editor), Dennis, Charles, (Editor)
Format: eBook
Language:English
Published: Bingley, England : Emerald, 2016.
Edition:First edition.
Subjects:
Online Access:Click to View
Description
Physical Description:1 online resource (274 pages) : illustrations
Bibliography:Includes bibliographical references at the end of each chapters and index.
ISBN:9781786354556 (e-book)