Fundamentals of school marketing /

Bibliographic Details
Main Author: Lockhart, Johanna, 1971- (Author)
Format: eBook
Language:English
Published: Lanham, Maryland : Rowman & Littlefield, 2016.
Subjects:
Online Access:Click to View
Table of Contents:
  • School marketing: what it is and why it matters
  • Getting started
  • Marketing research and database marketing
  • Marketing communication.