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The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /

Bibliographic Details
Main Author: Newman, Bruce I., (Author)
Format: eBook
Language:English
Published: Toronto, [Ontario] ; Buffalo, [New York] ; London, [England] : University of Toronto Press, 2016.
Subjects:
Political campaigns > United States.
Campaign management > United States.
Advertising, Political > United States.
Communication in politics > United States.
Marketing > Political aspects > United States.
Electronic books.
Online Access:Click to View

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