| Summary: | When we discuss accelerating top line growth and maximizing profitability, we often consider hiring more people or cutting expenses or raising prices. We don't always look at ways to better exploit what we already have. Instead of hiring new people, we need to improve the performance of our current employees. Instead of cutting costs, we need better invest the money we do spend. Instead of raising prices we need to identify our ideal customers and sell to them. This book will discuss strategies on how to do all of these things and more. It will give you 25 ways to accelerate revenue growth and increase profitability immediately, without making any new financial investments. That is the Unified Theory of Profitability. It means you look at your organization and find ways to better leverage what you already have. It means focusing on those strategies that can provide the best results. It means becoming an expert on executing on those strategies. You can do this. You just need to find the ideas that work for you and commit to implementing them.
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